Saturday, December 20, 2008

Featured Lioness of the Week: Rona Mercado, VP Marketing, The Cashmere Agency

Name: Rona Mercado
Hustle: VP Marketing, Cashmere Agency (
City: Los Angeles, CA

1. When I was a kid I daydreamed about...being a CIA agent (think Jennifer Garner in Alias!), one of Charlie’s Angels, part of the Fantastic Four (Sue Storm rocks!) and working at an Advertising Agency (I used to draw a lot when I was a kid...)

2. As an adult I daydream about...Hmmm...where do I start? Some days it’s about being on my own private island, other days it’s about creating something new and innovative for one of the artists or brands we are working with. Then I wake up and see how I can actually make it happen!

3. In my group of friends I'm the point person for Crisis Management, organizer of our group events or gets called to do hair and makeup. Which is ironic because I never even do my own.

4. When I was a little girl I was told that I couldn't_____bc I was a girl. Actually nothing. My parents always told me that the sky’s the limit and instilled in me to be fearless and independent and I could do whatever I put my mind to. Thanks mom and dad!

5. How did you break into your industry? Completely by default. The dot com agency I was working at went under, so for fun and to pass time while I figured out what I wanted to do next, I started working at a friend’s indie-record label to help them out . Over time, I hit my groove and turned my new passion into a full time gig, where I grew into a product manager role. In this role, eventually brands began to hit us up because they liked how we marketed our music projects and we branched out and applied the same marketing tactics for movies and brands...this was where I discovered I could get paid for my ideas and executing them! After seeing this success, I decided that this was something I wanted to do as a career, which is when I joined Ted Chung and Seung Chung to build the Cashmere Agency (formerly known as Chung and Associates). And here I am 4 years later…

6. Favorite part of what you do? Being able to work with the most creative, passionate and intelligent people in the industry, all who inspire and fascinate me every day.

7. Least favorite part of what you do? Filtering through unsolicited emails with large attachments.

8. Who do you admire in your field? Ted Chung, Seung Chung, Russell Redeaux, Ryan Ford, Constance Schwartz. These folks are not only truly good people, but they continue to challenge and motivate me, teach me to think outside of the box, and teach me how to navigate in the world of those that think inside the box.

9. Fav designers are: My top two of the moment...

Jerome Dahan for Goldsign and COH denim. He consistently produces awesome premium denim (formerly of 7FAM). I love Goldsign’s Misfit style because they are made with their patented super-stretch denim. They are sooooo comfy and feels like having sweats on. That’s how comfy they are. The best $250 you will spend on denim.

Cristofer Smith for Green Apple Active. My favorite pilates/yoga gear. Cristofer developed the first certified organic bamboo and cotton active apparel, they are unbelievably comfortable!

10. Moment your hustle pays off was/will be when:

It pays off every day. This is not a 9 to 5 job; you put in a lot of hours and work weekends and holidays, so you've got to love what you do. To be surrounded by music I love, seeing my favorite artists’ perform and being around people that are creative, is a pay off in itself.

11. My family is proud of me because...I have a knack for sailing through any kind of weather, with a smile.

Sterling Simms new album...some weekend listening

click to comment

Check out Sterling album here...he's the homey and I'm diggin the album. He kind of reminds me of an updated version of Donnel Jones circa "Where I Wanna Be". THat was one of my fav albums..wouldn't mind hearing some of that you go...

Yours, Mine & The Truth

New Artist Alert: AUBURN

Check out hitmaker producer JR Rotem's new artist Auburn. Will this female rapper defy the odds?

Thursday, December 18, 2008

Kidz In the Hall on the DEAL

Shout out to Naledge & Double O! Love the creativity...


This picture just brings back so many memories. Congrats to Brandy for selling 74k first week. These days thats a good number, well considering I thought she'd sell 30k :-/

Brandy & Monica met up in the ATL @ v103's soul session.

Here's the new ISH....

Here's the oldie but goodie

Lioness Luuuvvv Leather (lame) Leggings....

I don't know about you, but I LIVE in these! You already know I'm a big American Apparel fan...I'm all about anything sexy, yet comfortable..what do you think? do we take these into 09 or should they get left behind?

Designer Spotlight: Jeremy Scott

Ive been noticing jermey Scott's stuff around a lot and it definitely speaks to what I tend to gravitate to...a mix of street, hip hop, rock and high fashion all in one. is that possible?? I think Jeremy to a certain extent achieves it.

The Designer
Hailing from Kansas City, Missouri, of all places, Scott cut his teeth at New York’s Pratt Institute. He has become a cult figure in the fashion community, and his shows have attracted everyone from Courtney Love to Monica Lewinsky. He’s shown in both Paris and Los Angeles and made the move back to the City of Light in 2007

Free Holiday Music for you...

NINA SKY worked on a cute lil "mixtape" for the holidays.. they clearly had a whole lotta fun in the studio when they recorded this... they are hilarious. ENJOY


You're INVITED- Holiday parttttty

Wednesday, December 17, 2008

T-Pain has some competition

Watch this video, this is ill.

Britney Spears & Ellen Degeneres

Happy Holidays!

Shade 45 Brandy Interview

I caught part of this..but here's the whole thing...does she need to brush up on her media training? or is it cool for her to let folks know just how she feels? what do you think?

Tuesday, December 16, 2008

Stunning Lioness: Lakshmi Menon

So my good friend and I were talking recently about having "girl crushes"...basically being so taken by another chicks looks...that you're like..if I were a dude...I'd be diggin this chick right here. Did I just write that? here is mine...she is practically a freak of nature. She was on all of the runways during Fashion Week and continues to be in high demand.

Investors "Got Got" by "Investor" Madoff's Ponzi Scheme

On Dec. 12, this consummate trader, Bernard L. Madoff, was arrested at his Manhattan home by federal agents who accused him of running a multibillion-dollar fraud scheme — perhaps the largest in Wall Street’s history.
Regulators have not yet verified the scale of the fraud. But the criminal complaint filed against Mr. Madoff on Thursday in federal court in Manhattan reports that he estimated the losses at $50 billion.
Madoff told senior employees of his firm on Wednesday that "it's all just one big lie" and that it was "basically, a giant Ponzi scheme," with estimated investor losses of about $50 billion, according to the U.S. Attorney's criminal complaint against him.
A Ponzi scheme is a swindle offering unusually high returns, with early investors paid off with money from later investors.

A lof of folks ARE MAD after learning that they've lost MILLIONS of dollars to this guy. OUCH!! I can't relate...due to the fact that my bank account looks nothing like these peoples...but either way...if I went to the bank and my dough wasn't there...Mad wouldnt be the word!!!

New N.E.R.D Video - "Sooner or Later"

Feelin P's look in this...and the concept is very timely...

Watch out for the big girl...

Damn DAME!

It's so sad seeing how bad Damon fell off... I would say that Roc-A-Fella & Jay-z would have never been as successful without him... well here's some new footage from Mr. Dash.

Jazmine Sullivan back in the day